David H. Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late 60's. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations, and individual non-selling professionals.
Sandler expanded our marketplace impact in 1983 by franchising our proprietary training programs as the Sandler Sales Institute. In 1995, David Sandler died, but his legacy lives on through the entrepreneurial network of approximately 160 Sandler trainers and consultants who continue to deliver exceptional training to the marketplace.
1969 - Sandler launches The President's Club, a comprehensive sales training program that teaches the Sandler Selling System and helps members achieve sales mastery through an ongoing workshop and coaching format that provides vital reinforcement training.
1983 - Sandler Systems, Inc. creates the Sandler Sales Institute to franchise its training centers and unique reinforcement training methods throughout the United States and Canada.
1992 - Jack Hauber becomes an affiliate of the Sandler Sales Institute in Rockville, Maryland.
1995 - Dutton publishes Sandler's book, "You Can't Teach a Kid to Ride a Bike at a Seminar," which tells the story of the development of the Sandler Selling System.
1997 - Sandler's President's Club course curriculum becomes the first training program in the world to receive certification through an international accrediting body recognized by the Dutch Council for Accreditation.
1998 - Bhavesh Naik becomes a Sandler Sales Institute client and student of the selling system.
2000 - Sandler Sales Institute produces an audio program that is being sold through Nightingale - Conant.
2001 - Sandler International, a division of Sandler Systems, Inc., is formed. Sandler International initiates, manages and directs all overseas training activities on behalf of the Sandler Sales Institute; provides direct in-house sales and sales management training to multinational or overseas organizations; and builds the Sandler International area developer network.
2001 - Entrepreneur Magazine names Sandler the "Number One Management Training Franchise in America" for the fifth time.
2002 - Jack Hauber celebrates his 10th year in business as an affiliate of the Sandler Sales Institute
2004 - AMBICA Systems Engineering, Inc. Trading As (T/A) AMBICA Training, owned by Bhavesh Naik, buys Jack Hauber's Sandler Franchise.
The Sandler Selling System® methodology gives us a common language, as well as sales process, that allows for more precise communication. The Sandler® process helps both the sales personnel and management to debrief both the good and the bad sales calls and the ultimate new loan origination. To put it simply, the Sandler Selling System makes our sales personnel look much different to the prospect than our competition, who is using a potpourri of the classical sales pitches.
First Capital is dedicated to the application of the Sandler Selling System in its new business origination process and we appreciate your support and professionalism.
David H. Pendley
President